This site provides free Web access for all Price-Look Up (PLU) codes for fresh fruits and vegetables sold in random-weight/bulk in produce departments.

Standardized Universal Product Codes (UPCs) for fresh fruits and vegetables are also available on a subscription basis through the Produce Marketing Association (PMA) Web site.

To apply for a new PLU code, you have to follow the application criteria and process and complete a PLU application if the criteria is met.

The application hosted on this website is effective through July 31, 2014. This application will be updated in August 2014 and associated fees will increase to $1000 per application effective August 1, 2014.  The revised application will be posted on the website for the next review period. If you have an application to submit for the next review period, please send the request to Christina D'Allacco at cdallacco@pma.com and she will send you the new application when available.

For questions regarding this site, please contact PMA at +1 (302) 738-7100, or visit the PMA Web site.

For information on the International Federation for Produce Standards (IFPS), please visit the IFPS web site.